Peer Pitch & Concept Refinement Chart

 Portfolio Project Concept Refinement 

CATEGORY	DETAILS
Film OR Magazine	Magazine
Genre	Fashion and Lifestyle
Target Audience (Be specific)	Young Men ( 16 – 25 )
What is your concept? (Be thorough & specific. Review the links on Blackboard)	The name will be “Italian Idea”   The magazine will me a mixture of fashion and lifestyle with the main focus being on the second one to avoid running out of content.   It will be mainly fixated on Italian and European culture, with its ways of life, cousine, clothing styles, decorations, etc...  Lots of pictures will be shown throughout the magazine with classy and delicate text going along with it to match with the concept and style.   The organization of the magazine will be clear and direct, with clear headings and flamboyant styles, and a great sense of Italian Nationalism.
How did you conceive the idea for this concept?	Because of where I come from and the idea given from Ms. Gartland to use it to my advantage; the experience and knowledge on the field will be of great help.
What do you believe is unique about your concept?	It is a very specific topic but that is part of a forever growing industry that is fashion; the magazine will follow the belief that different lifestyles affect the one might dress.
Why do you believe this product will be of interest to your audience?	It will attract the interest of different people with different ways of life because of the diversity in each magazine published but while maintaining its principles at the core, so the Italian and/or European heritage.
FEEDBACK RECEIVED FROM PEERS	Incorporate more elements such as food, dating dynamics  Use more lifestyle rather than lifestyle to gain broader audience and have a more sustainable magazine

 

 

Going into the pitch, I had a set plan in my mind as to what my magazine would look like, what it would incorporate, and what pictures it would display. Thankfully, this was immediately debunked by Ms. Gartland as only fashion, and the specific one I was aiming at, would not be able to be sustained for a prolonged amount of time; because of this, I have decided to move forward with the lifestyle as the main genre while still incorporating some fashion to add a personal touch. 

Despite the popular belief that specifics don’t sell big, “Braverman finds that publishers who are succeeding in print are turning to niche audiences with lower publication frequency and improved quality. For example, she cites the Harvard Business Review, which has cut its frequency by 40 percent to bimonthly while maintaining a $99/year subscription, yet has still seen a 10 percent increase in subscriptions.”. This means and relates back to a topic earlier mentioned in the article quoted that digital markets such as Facebook and Google are taking over on the advertisement and popular sides, so magazines must turn to this strategy to keep themselves going and keep relevance and revenue. 

The document “The Abundance, Joy, Beauty, Persistence, Power, and Potential of Independent Publishing: A CONVERSATION WITH SIX BLACK EDITORS” states: “How have I increased the number of submissions by writers of color to Prairie Schooner? By "announcing" our interest in such work”; by the same logic, more customers will be attracted to my magazine, which could be viewed as it having a narrow aim audience-wise. This was specific and a key component to my concept as it is one of the core basis of it.